Conway Twitty’s “It’s Only Make Believe,” released in 1958, stands as a cornerstone of his illustrious career, showcasing his vocal prowess and emotional depth even at a relatively early stage. While not an immediate chart-topping smash like some of his later hits, this song established Twitty as a powerful ballad singer capable of conveying heartbreak with raw sincerity. Harold Jenkins, who later adopted the stage name Conway Twitty, had already experienced success in the rock and roll scene before transitioning to country music. This transition, however, wasn’t a complete departure; his early rock influences are subtly woven into the fabric of “It’s Only Make Believe,” adding a unique texture to the country ballad format.
The song’s enduring appeal lies in its universally relatable theme of lost love and the bittersweet acceptance of a fading relationship. The lyrics paint a poignant picture of a man grappling with the reality of a love that’s gone wrong, acknowledging the pretense of a happy relationship that masks the underlying truth. The powerful chorus, “It’s only make believe, baby, it’s only make believe,” echoes the protagonist’s agonizing realization, emphasizing the artificiality of their connection. Twitty’s tender yet powerful vocals effortlessly convey this emotional turmoil, connecting with listeners on a deeply personal level.
Although “It’s Only Make Believe” didn’t achieve the same chart success as some of Twitty’s later work, which included numerous number ones on the country charts and even crossover hits on the Billboard Hot 100, its impact reverberates through his catalogue, showcasing the emotional foundation upon which his later successes would be built. While specific chart positions for its 1958 release are difficult to definitively pinpoint due to limited historical data, the song’s enduring popularity, countless covers, and inclusion in numerous country music anthologies speak volumes about its lasting legacy. Audience reaction has consistently highlighted the song’s emotional resonance, with countless testimonials describing its ability to evoke strong feelings of nostalgia, sorrow, and a profound understanding of unspoken emotions. It remains a beloved classic among country music fans and continues to resonate with new audiences decades later.
